Our Story
We weren’t founded in a corporate boardroom. We came from firehouses, where grit, relentless energy, and “never quit” attitudes were part of the job description. Built by retired BCFD firefighters who decided enough coffee wasn’t enough—and that energy should fuel more than the next alarm. We wanted something smooth, crash-free, and honest. So we created it. The Energy Drink™ is more than a can. It’s fuel for anyone who wakes before sunrise, trains past sunset, or just refuses to let the day win. We’re here for firefighters, athletes, parents, professionals, midnight thinkers—you name it.
A Mission Beyond Energy
Every can fuels more than your day — it fuels the future. A portion of every purchase supports the BHB Foundation (link), helping first responders and their communities.
Why We Do This
In the firehouse, we learned what it means to give more, push harder, and show up when it counts. That mission doesn’t end with us — it continues through every can, powering your passion while giving back to those who will answer the call tomorrow.