Why The Energy Drink™

We’re a mission-driven brand dedicated to supporting first responders and veterans. Our premium energy drink delivers long-lasting energy without the crash or jitters — made with all-natural ingredients for a smooth, clean taste.

Every can sold helps fuel our mission to give back to those who serve.

Our Story

Born in firehouses—not boardrooms—the Energy Drink™ was built by retired firefighters as a smooth, crash-free fuel for anyone who wants to win, with proceeds supporting first responders and their communities through the BHB Foundation.

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Everyday Energy

The Energy Drink™ will give you the fuel you need to survive the day — whether you’re on the job, at the gym, or running between meetings.

Built for busy people. Backed by a mission.

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Be The Hero

Drink good. Do great.

When you choose The Energy Drink™, you’re choosing clean, smooth energy — and you’re giving back to the people who protect our communities.

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Fueling the Cause

Proceeds of every can sold go to our first responders and military families in need!

With every sip, you help fund life-saving training, community support programs, and resources for the heroes who show up when it matters most.

Support the Mission

They Tried It. They Loved It.

  • ★★★★★

    “No cough-medicine aftertaste. Finally!”

    “I’m super picky with energy drinks and most taste like chemicals… but this is clean, smooth, and actually refreshing. Cherry Flash is my new go-to before a workout.”

  • ★★★★★

    “It’s the only energy drink I feel GOOD about buying.”

    “Not only does it taste amazing, but knowing it supports firefighters and veterans makes it a no-brainer. I’m hooked.”

  • ★★★★★

    “Gives me the boost without the crash.”

    “I used to slam an energy drink and be jittery by 3 PM. The Energy Drink gives me steady energy through my whole shift.”
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